Mon, 6 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http:// 15 Most Important Slides In Mary Meeker’s Internet Trends Report https://www.washingtonpost. Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/ Mondelez Makes Moves To Look More Like A Media Company http://www.wsj.com/articles/ SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/ http://www.porsche.com/usa/ https://en.wikipedia.org/wiki/ |