Mon, 24 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons. This week's article links: Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billion http://www.nytimes.com/2016/ Email Is Evolving And Time Spent With It Is Growing http://www.cmo.com/adobe- Survey Proves APAC Marketers Have No Idea About Content Marketing https://www.linkedin.com/ EPISODE SPONSOR http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM
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