This Old Marketing

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."

In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media.

This Week's Sponsor: Content Marketing University

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-11-19-Episode-250.mp3
Category:Content Marketing -- posted at: 8:00am EST

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.

The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of.

And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast.

Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-11-12-Episode-249.mp3
Category:Content Marketing -- posted at: 1:18pm EST

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