Mon, 4 November 2019
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes. In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today. In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe). ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Agency Masterclass in NYC. |
Mon, 21 October 2019
In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators? Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit. |
Mon, 7 October 2019
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising? Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit. |
Mon, 23 September 2019
In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article). In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example. Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment. |
Mon, 9 September 2019
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google. Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment. |
Mon, 26 August 2019
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it. In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think. In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100. |
Mon, 12 August 2019
In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post). ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100. |
Mon, 29 July 2019
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap. In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition. ------ Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100. |
Mon, 15 July 2019
After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.
Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog). The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/). Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.
This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.
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Mon, 11 December 2017
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. It's been an amazing ride. Thank you for making it possible. #ThisOldMarketing |
Mon, 20 November 2017
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox http://www.adweek.com/tv- Something Is Wrong On The Internet https://medium.com/@ IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding https://digiday.com/media/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://medium.com/the- http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing |
Mon, 13 November 2017
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS
IN DEPTH Mattress Company Shutters Web Publication Pivots To Print https://www.wsj.com/articles/ Ryan Skinner From LinkedIn’s Post https://www.linkedin.com/feed/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.adweek.com/brand- https://digiday.com/marketing/ |
Mon, 6 November 2017
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers http://www.pressgazette.co.uk/ Ad Blocker’s Successful Siege on Facebook Enters the Second Month http://adage.com/article/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://digiday.com/marketing/ TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915." |
Mon, 30 October 2017
In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS Content Marketing Love Letter http://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertising https://www.mediapost.com/ LinkedIn Considering Push Into Original Content http://www.businessinsider. IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.minonline.com/ http://www.marketingcharts. https://mumbrella.com.au/ TOM Lloyd's coffee shop. London. 1686. https://lloydslist. |
Mon, 23 October 2017
In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyalty http://www.marketingcharts. Publishers May Have To Volunteer To Fight Against Annoying Ads http://adage.com/article/ IN DEPTH Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher http://adage.com/article/ Content Marketing Is Dead! Long Live Marketing! https://www.forbes.com/sites/ SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/ TOM - Polyface Farms
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Mon, 16 October 2017
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo https://techcrunch.com/2017/ Snapchat will now show you more info about the cool places your friends are visiting https://www.recode.net/2017/ Key Trends In Social and Digital News Media http://www.pewresearch.org/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/ The Simple Article Format That Draws A Bigger Audiences http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 |
Mon, 9 October 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. NEWS Google Tells Publishers We Come In Peace https://www.wsj.com/articles/ Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/ SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES |
Mon, 2 October 2017
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/ Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/ Twitter Testing 280 Character Limit https://www.nytimes.com/2017/ DEEP COVERAGE Research Reveals The Habits of Content Marketers http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
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Mon, 25 September 2017
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC deal https://www.theverge.com/2017/ ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates http://www.adweek.com/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon Alexa H/T W. Jeffrey Rice @WJeffreyR http://www. EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES http://www.business2community. https://www.wsj.com/articles/ TOM - FLUFF https://www.skyword.com/ |
Mon, 18 September 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data https://www.wsj.com/articles/ Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites https://www.wsj.com/articles/ Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Media https://www.mediapost.com/ Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads http://www.niemanlab.org/2017/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts. https://www.marketingweek.com/ |
Mon, 11 September 2017
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: Facebook Is Willing To Spend Big In Video Push https://www.wsj.com/articles/ 6. TOM - The Rock Island Line Thank you to all our listeners for making #200 so special! |
Sun, 3 September 2017
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/ Trade Desk Responds To P&G’s Pritchard’s Call For Action http://adage.com/article/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVES https://www.youtube.com/user/robs70986987 https://www.mediapost.com/ THIS OLD MARKETING - Warsaw, Indiana https://orthoworxindiana.com/about-us/
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Mon, 28 August 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink https://www.wsj.com/articles/ Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard https://www.wsj.com/articles/ Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Mark https://www.marketingprofs. Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising https://www.buzzfeed.com/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/ https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR |
Mon, 21 August 2017
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/ Brands Will Not Be Eclipsed http://adage.com/article/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality http://www.pubexec.com/post/ Facebook’s Advertising Fallacy - That It Works https://www.forbes.com/sites/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the- |
Mon, 14 August 2017
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson. This week's story links: QUICK HIT NEWS Facebook Launches Watch https://www.wsj.com/articles/ Netflix Gets Into The Comic Book Business By Acquiring Millarworld Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service https://www.cnbc.com/2017/08/ Google Reportedly Offered 30 Billion To Acquire Snapchat https://techcrunch.com/2017/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Content https://digiday.com/media/ Turning Audience Development Into A Profit Machine http://www.pubexec.com/post/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVES https://digiday.com/media/ http://www.foliomag.com/the- http://bosacks.com |
Mon, 7 August 2017
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS
Researchers Shut Down AI After It Develops Its Own Language IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail. SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth RANTS AND RAVES TOM - TheStreet.com |
Mon, 31 July 2017
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantic http://adage.com/article/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings https://www.wsj.com/articles/ P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway. http://adage.com/article/cmo- IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Content https://digiday.com/media/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/ SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/ THIS OLD MARKETING
General Electric and Comic books in the 50’s http://digital.bnpmedia.com/ U |
Mon, 24 July 2017
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/ Google Aims to Reinvent How We Discover the News https://www.inc.com/alex- Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES https://www.martechadvisor. https://www.wsj.com/articles/ |
Mon, 17 July 2017
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/ SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVES https://www.mediapost.com/ http://adage.com/article/ THIS OLD MARKETING - UBS https://www.unlimited.world/ |
Mon, 10 July 2017
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feed https://www.recode.net/2017/6/ 3 Ways Artificial Intelligence Will Change Publishing https://www.mediapost.com/ Content Marketers Increasingly Looking to AI To Supplement Marketing Needs http://www.thedrum.com/news/ and Most Publishers are Lousy At Audience Development - Here’s Why http://www.pubexec.com/post/ SPONSOR - CONTENT MARKETING WORLD Go to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the- THIS OLD MARKETING - THE US POSTAL SERVICE
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Mon, 3 July 2017
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/ Why we’re dropping the term “content marketing” https://blog.intercom.com/why- The New York Times CEO on state of digital advertising: ‘Nightmarish joke’ https://digiday.com/media/new- SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/ THIS OLD MARKETING - BOTTICELLI
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Mon, 26 June 2017
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki. This week's show links: SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189 TOM - Kawasaki and Good Times magazine
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Mon, 19 June 2017
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters Trust Marketing in the Fake News Era SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES THIS OLD MARKETING - Mobil
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Mon, 12 June 2017
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On Craft Brewers Question Anheuser-Busch’s Foray Into Publishing SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES THIS OLD MARKETING - MCKINSEY |
Mon, 5 June 2017
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker’s 2017 Internet Trends Report http://adage.com/article/ With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book
TOM - LANDROVER http://www.campaignlive.com/ http://www.redwoodlondon.com/ |
Mon, 29 May 2017
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing. Edison Research Releases Social Sharing In The Mobile World Report http://www.edisonresearch.com/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/ http://adage.com/article/ |
Mon, 22 May 2017
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say No https://www.facebook.com/ Don’t Get Rid Of The Publisher Position Just Yet https://digiday.com/media/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes https://digiday.com/media/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/ This Old Marketing - Jan van der Heijden |
Mon, 15 May 2017
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Last Marketing Content or Content Marketing The CMO Role Is Shifting in 2017 SHOW SPONSOR - BRIGHTCOVE Download “The Science of Social Video” Now - http://cmi.media/pnr183 RANTS AND RAVES https://www.themediabriefing.com/article/pivoting-without-missing-the-point THIS OLD MARKETING - United Feature Syndicate |
Mon, 8 May 2017
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare. This week's story links: WhirlPool Acquires Yummly
SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182 RANTS AND RAVES https://www.youtube.com/user/vlogbrothers |
Mon, 1 May 2017
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat. Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181 Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shame http://www.businessinsider. http://www.adweek.com/brand- ESPN Will Cut 100 Air Personalities Today http://finance.yahoo.com/news/ New York Times Launches On Snapchat http://mashable.com/2017/04/ RANTS AND RAVES https://www.recode.net/2017/4/ http://www.huffingtonpost.co. |
Mon, 24 April 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180 Google Plans Ad Blocker As A Feature In New Chrome Browser https://www.wsj.com/articles/ The Most In-Demand Marketing Skills https://www.marketingprofs. RANTS AND RAVES
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Mon, 17 April 2017
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets. Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider. Six Strategic Lessons For Publishers Moving Beyond The Article https://www.themediabriefing. Rant/Rave THIS OLD MARKETING - MINT |
Mon, 10 April 2017
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance. This week's story links: Second By Second Breakdown of the Kendall Jenner Pepsi Ad https://www.bostonglobe.com/ How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability https://www.themediabriefing. Zazzle Produces Research On The State of Content Marketing In The UK - 2017 https://www.zazzlemedia.co.uk/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178 RANTS AND RAVES http://adage.com/article/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance
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Mon, 3 April 2017
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen. This week's story links: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177 |
Mon, 27 March 2017
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com. This week's story links: A&E Networks Wants To Operate Like A Publisher http://adage.com/article/ EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVES https://arstechnica.com/tech- http://www.theverge.com/2017/ https://www.wsj.com/articles/ |
Mon, 20 March 2017
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work Native Advertising Does Work New CMO Survey - Marketers To Spend on Analytics Link to Survey Itself: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES THIS OLD MARKETING - March Madness |
Mon, 13 March 2017
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/ Teens And Tweens Are A Print Hungry Audience http://www.minonline.com/ Video Is The New Blogging http://www.convinceandconvert. SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://www.thedrum.com/ This Old Marketing |
Mon, 6 March 2017
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus This week's story links:
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Mon, 27 February 2017
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty. This week's story links:
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Mon, 20 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil. This week's show links: Apple’s First Original TV Show
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Mon, 13 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington. This week's show links: 8 Things We need To Know About SnapChat’s IPO Medium to Launch A Subscription Service Within The Next Quarter EPISODE SPONSOR http://www.pubexec.com/post/develop-newsletters-readers-actually-want/ This Old Marketing: Sarah Spencer Washington http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington
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Mon, 6 February 2017
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric. This week's story links: P&G’s Pritchard calls Digital To Group Up - And Adds New Rules RANTS AND RAVES http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK THIS OLD MARKETING General Electric http://themessagepodcast.com/about/ https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/
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Mon, 30 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Rants and raves include CMO.com and Digital Sense. This week's TOM example: The Hop Grenade Tap Room and Bottle Shop. This week's show links: Upworthy and Good Announce Merger to Join Forces http://www.goodinc.com/news/ What does Medium’s Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/ Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider. EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/ http://www.cmo.com/features/ THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
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Mon, 23 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards. This week's articles: The Battle for Custom Content http://adage.com/videos/the- Publishers Acquiring Marketing Agencies At Unprecedented Rate http://adage.com/article/ This Is the New York Times Digital Path Forward http://www.niemanlab.org/2017/ TOM The People’s Choice Awards |
Mon, 16 January 2017
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer. This week's story links: Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/ Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/ Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami- SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/ http://adage.com/article/ THIS OLD MARKETING: James Vick |
Mon, 9 January 2017
In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP. This week's story links: Renewing Medium’s Focus Vayner Media Acquires Women’s Publisher PureWow AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES TOM AARP Magazine - http://www.aarp.org/magazine/
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Mon, 2 January 2017
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon. This week's story links: Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
https://www.youtube.com/watch? https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983 THIS OLD MARKETING: Purina and Chase the Chuck Wagon
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Mon, 26 December 2016
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs. This week's show links: http://www.recode.net/2016/12/14/13955348/facebook-original-video SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.youtube.com/watch? This Old Marketing: An Article on House Organs
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Mon, 19 December 2016
In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content. Rants and raves include David Copperfield and a new Altimeter report. This week's TOM example: Openview Venture Partners. This week's story links: Facebook Details Its New Plan To Combat Fake News Stories http://www.npr.org/sections/ Why The Laws of Supply And Demand Don’t Work Online And How Quality Content Is The Answer https://www.themediabriefing. State Of The Content Marketing Ecosystem https://www. Publishers Take On Ad Agency Roles With Branded Content http://www.wsj.com/articles/ EPISODE SPONSOR: Content Marketing Institute Events. Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events TOM EXAMPLE: Build from Openview http://openview.vc/build-book |
Mon, 12 December 2016
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact. This week's show links: Is Content Marketing Failing Us In B2B Will Artificial Intelligence Replace Writers and Content Marketers http://www.pr2020.com/blog/ Enterprise Embraces Content Marketing With Digital Magazine http://www.mediapost.com/ EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.l2inc.com/winners- http://www.businessinsider. |
Mon, 5 December 2016
In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust. This week's story links: Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
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Mon, 28 November 2016
In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book). This week's news links: Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venture http://www.adweek.com/news/ Editor’s Guide to Working With Brands https://contently.com/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/ Students don’t know when News Is Fake http://www.wsj.com/articles/ EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES http://knowledge.wharton. http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/ TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311 |
Mon, 21 November 2016
In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball. This week's news stories: MXM and C3 Unite to Form the First content Centric Global Agency Network Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform 7 New Podcast Statistics for 2016 EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/ http://www.gartner.com/ http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16 TOM - Butterball
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Mon, 14 November 2016
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk. This week's story links: Top Sponsor: Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b Ad Revenues for First half of 2016 are at an All Time High https://www.iab.com/news/ WordPress and the Future of Publishing https://contently.com/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics https://www.orbitmedia.com/ EPISODE SPONSOR
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES https://www.bostonglobe.com/ TOM |
Mon, 7 November 2016
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine. This week's story links: Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b 5 Trends to Watch In Content Marketing For 2017 Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a https://www.amazon.com/
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Mon, 31 October 2016
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google. This week's stories: Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b
Why You Soon May be Seeing More Agencies Launch Their Own Print Magazines http://www.adweek.com/news/ How IDG Approaches Editorial Strategy http://www.fipp.com/news/ EPISODE SPONSOR Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a RANTS AND RAVES https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1) http://thoughtcatalog.com/ http://www. TOM Example: Think with Google https://www.thinkwithgoogle.com/
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Mon, 24 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons. This week's article links: Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billion http://www.nytimes.com/2016/ Email Is Evolving And Time Spent With It Is Growing http://www.cmo.com/adobe- Survey Proves APAC Marketers Have No Idea About Content Marketing https://www.linkedin.com/ EPISODE SPONSOR http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM
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Mon, 17 October 2016
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups. This week's articles: Is Content Marketing A Load Of Bollocks THIS OLD MARKETING: Society of Grownups |
Mon, 10 October 2016
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery This week's show links: NYTimes Shuns Banner Ads In Favor of Proprietary Ad format THIS OLD MARKETING: Pressed Juicery |
Mon, 3 October 2016
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's. This week's show notes: Singapore-based music startup buys 49% stake in Rolling Stone Content Marketing Takes A Turn For The Better - New 2017 Research Content Creation Who’s Job Is It Anyway EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM
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Mon, 26 September 2016
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder. This week's story links: Why Salesforce Might Be Interested in Twitter - Why Facebook Is Public Enemy Number One - https://www.theguardian.com/ EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b
RANTS AND RAVES - http://www.cmo.com/interviews/ TOM - Petfinder http://adage.com/article/news/ |
Mon, 19 September 2016
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World. This week's show links: Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry AT&T Wants to Be A Media Company - Here’s Who They Could Buy Does The Content Marketing Industry Have a Measurement Problem EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - THIS OLD MARKETING - |
Mon, 12 September 2016
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak. This week's story links: The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing Advertising Hits a Hurdle EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert Joe |
Mon, 5 September 2016
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. Episode Sponsor: This Old Marketing Example - Loot Crate |
Mon, 29 August 2016
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's. This week's article links: Google to Punish Sites That Use Intrusive Pop Over Ads http://arstechnica.com/ Ads Are Bad and Also Terrible https://techcrunch.com/2016/ YouTube Plans to bring Photos Polls and Text to The Video Service
http://venturebeat.com/2016/ SPONSOR Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES https://medium.com/@mitchjoel/ http://www.mckinsey.com/ TOM: http://www.foliomag.com/2008/ |
Mon, 22 August 2016
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young. This week's story links: John Oliver on Last Week Tonight - On Journalism https://www.youtube.com/watch? The Gartner Hype Cycle For Digital Marketing And Advertising http://blogs.gartner.com/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Live http://venturebeat.com/2016/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://tribunecontentagency.com/article/facebook039s-beautiful-mind/ https://hbr.org/2016/09/know-TOM Example: E&Y
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Mon, 15 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads http://adage.com/article/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/ |
Mon, 8 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links:
LinkedIn Feed Is coming To Life With Videos From Influencers https://blog.linkedin.com/ Content Marketing Isn’t A Strategy http://www.cmswire.com/ Facebook’s Dominance In Journalism Could Be Bad News For Us All https://www.theguardian.com/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics |
Mon, 1 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketers https://contently.com/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter. Ushering In The New Guard - Is Content Marketing the Path Forward? http://www.forbes.com/sites/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES
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Mon, 25 July 2016
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
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Mon, 18 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ |
Mon, 11 July 2016
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/ WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/ Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter. SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/ THIS OLD MARKETING
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Mon, 4 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/ Male Oriented Web Publisher Woven Digital Raises 18.5 Million http://www.wsj.com/articles/ What Facebook Wants You To Know About Their Changing Algorithm http://money.cnn.com/2016/06/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Joe
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Mon, 27 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase. Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live 2016 Native Advertising Trends For Publishers Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com RAVES
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Mon, 20 June 2016
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/ 73% Of Ad Buyers Cite User Experience As Major Industry Challenge http://www.adweek.com/news/ These 5 Charts Show The State of Content Marketing Today http://www.cmo.com/features/ SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136 RANTS & RAVES |
Mon, 13 June 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups. This week's story links: MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner The Future of Branding Is Debranding http://www.fastcodesign.com/ Publisher Reach On Facebook Is Down 42% http://www.adweek.com/news/ SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135 RANTS AND RAVES https://www.themediabriefing. http://digiday.com/agencies/
THIS OLD MARKETING https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ |
Mon, 6 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http:// 15 Most Important Slides In Mary Meeker’s Internet Trends Report https://www.washingtonpost. Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/ Mondelez Makes Moves To Look More Like A Media Company http://www.wsj.com/articles/ SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/ http://www.porsche.com/usa/ https://en.wikipedia.org/wiki/ |
Mon, 30 May 2016
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returns http://tomtunguz.com/content- Apple And Hollywood - No Interest In Time Warner http://adage.com/article/ Scientific support for content marketing https://www.linkedin.com/ SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/ JOE This Old Marketing: Thomas Chippendale |
Mon, 23 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video http://www.adweek.com/news/ Paired with Facebook needs to make it easier to report stolen videos Pepsi’s Big Bet On Content http://adage.com/article/cmo- Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/ https://www.psychologytoday. |
Mon, 16 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY. This week's story links: https://www.theguardian.com/
http://digiday.com/agencies/ http://www.bloomberg.com/news/ This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/ |
Mon, 9 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UK Joe |
Mon, 2 May 2016
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House. This week's show links: Your Media BusinessWillNotBeSaved https://medium.com/@ Digital Subscriptions Driven ByCustomerPerceptionofExclusivity http://www.pubexec.com/post/ Native AdvertisingDefinitionsContinueToConfuse http://www.mediapost.com/ Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent https://contently.com/ SPONSOR MESSAGE - MARKETO Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129 RANTS AND RAVES JOE http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world ROBERT |
Mon, 25 April 2016
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media
Companies The Death Of Content Marketing - Why Brands Must Become
Cultural Currency |
Mon, 18 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links: |
Mon, 11 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Content Joe
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Mon, 4 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Ads The Rise of the Publishing Platform Specialist #ThisOldMarketing - The Federalist Papers |
Mon, 28 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brands
http://techcrunch.com/2016/03/ The Marketing Tech Landscape
http://marketingland.com/ We’re At A Tipping Point Against Ad Supported Journalism http://mediashift.org/2016/03/ SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.cmo.com.au/article/ |
Mon, 21 March 2016
In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising #ThisOldMarketing Example: Xavier
http://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html |
Mon, 14 March 2016
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links: CMI University save $100 with code cmipodcast
Google Is Letting Celebrities And Businesses Post Directly to Search Results Robert Joe |
Mon, 7 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligence Rants and Raves
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