This Old Marketing (content marketing)

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience.

While some are no brainers, a few of these will surprise you.

We hope you enjoy this very special episode of This Old Marketing.

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Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-04-07-Episode-370.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering?

Some big hitters move against the proliferation of AI. Good move or too late?

Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore?

Rants and raves include a prison marathon and an AI rant from Robert.

This week's links:

Invest with Substack

Is Substack Crazy or Evil?

Social Media Goes Paid Route

US Ad Forecast Cut Again

Musk and Others Call for Stop to AI

Everyone Is an AI Expert

San Quentin Marathon

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 23-03-31-Episode-369.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh boy is TikTok in the news this week.

Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).

Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?

And social media is going the way of the DM. What does this mean for marketers?

In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.

This week's links:

TikTok to 150M

Map of States Banning TikTok

TikTok Gears Up for Congress

Streaming Slowdown

Social Media and the DM

Zero-Party Data Rant

YouTube and Podcasts

Rand's ChatGPT Rant

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-24-Episode-368.mp3
Category:Content Marketing -- posted at: 7:00am EDT

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it.

Will Meta be the next AOL? We think the news is overblown.

ChatGPT-4 is released and the world turns on its axis.

And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss.

In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us."

This week's links:

TikTok Ultimatum

SVB Collapse

Meta? The Next AOL?

ChatGPT-4 Released

T-Mobile Buys Mint from Reynolds and Team

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-17-Episode-367.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far.

In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product.

Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad.

Rants and raves include easybib.com and living life without regrets.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

US TikTok Ban Detail

Medium and Mastodon

Microsoft's AI Integration

Salesforce's New Einstein

Hubspot Chatspot

Wired's Guidelines for Using AI

OpenAI Criticism

No Regrets

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-10-Episode-366.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The godfather is back for the special #ThisOldMarketing 365 reunion show.

In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever?

Substack hits two million paid subscriptions. Is this important for creators?

Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer?

And...we bring brack our "Musky Scent" series and talk about Elon's next move.

Finally...will TikTok finally go bye bye?

This week's links:

Meta's Verified

Substack 2 Million

Microsoft and Bing's AI

Twitter Keeps Breaking

Twitter Lays Off More

Jack Launches Twitter Alternative

TikTok Be Banned?

In Praise of Brand Newsletters

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-03-Episode-365.mp3
Category:Content Marketing -- posted at: 4:00am EDT

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following:

1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate?

2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term?

3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications?

4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be.

This week's link:

AI Concens at Bing and Google

MAICON - The Marketing AI Conference

Paul's Book - Marketing Artificial Intelligence

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 23-02-24-Episode-364.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?

The disinformation war is over. Disinformation won.

And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?

In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.

This week's links:

Time/Taboola Deal

The Disinformation War Is Over

Content Creators Concerned Over AI Content

Buzzfeed AI and the Death of Content

Reading Fiction Makes You a Better Person

Robert's Comma Post on LinkedIn

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-17-Episode-363.mp3
Category:Content Marketing -- posted at: 2:16pm EDT

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-10-Episode-362.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.

It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?

And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.

Rants and raves includes MrBeast and streaming competition.

This week's story links:

Super Bowl Ad Preview

MSFT Integrates AI into Bing

Buzzfeed Announces ChatGPT Play

Spotify's Earnings

Meta's Stock Soars

LinkedIn's Big Newsletter Play

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-03-Episode-361.mp3
Category:Content Marketing -- posted at: 4:00am EDT