Mon, 19 October 2015
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse. This week's articles: Can Content Save Advertising
http://adage.com/article/news/ PepsiCo Executive Says Agency Model Is Going To Break http://www.wsj.com/articles/ SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/
http://www.businesswire.com/ This Old Marketing: Westinghouse
http://www.personal.psu.edu/jtk187/art2/radio.htm
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Mon, 12 October 2015
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute. This week's links:
Marcus Sheridan - who thinks the debate is a false choice http://www.thesaleslion.com/ Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing https://velocitypartners.com/ Robert Rose - Post on 2015 State of The Enterprise of Content Marketing http:// 2. Content Marketing M&A on the Rise 2014 Biggest Acquisitions http://marketeer.kapost.com/ Content Moves To The Middle - http://www.cmo.com/articles/ How Much Investment Money Is In Content Marketing Technology http://blog.newscred.com/how- 3. The Dawn of the Content Brand Benefits of The Separate Content Site http://www.brightinfo.com/ Interview with Andrew Davis on Content Brands http://www.branddrivendigital. LinkedIn Article on the 10 Most Influential Brands on LinkedIn http://marketing.linkedin.com/ 4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing Can We Just please stop using the words Branded Content http:// 10 Content Marketing Buzzwords You’re Going To hear Way Too Much Released in January of this year: https://contently.com/ |
Mon, 5 October 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison. This week's articles: Rethinking How We Structure Content Marketing Teams: The Pod Approach
The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles
Twitter Removing Share Counts
Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub
Rants and Raves
https://medium.com/whither-news/reform-advertising-cb13a8423b9f
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Mon, 28 September 2015
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India). This week's story links: ScribbleLive Raises 35 Million In Expansion Round Funding
http://www.marketwired.com/ The Ad Blocking Controversy Explained http://www.vox.com/2015/9/18/ paired with…. Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/ paired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/ Facebook Launches 360 Degree Videos http://digiday.com/platforms/ Paired With Facebook Launches Signal - A Way For Journalists To Gather News Without Twitter https://www.facebook.com/ http://thenextweb.com/ This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.Robert's Raves |
Mon, 21 September 2015
In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef. This week's articles include: A Correction from last week.. John Cleese…
http://www.snopes.com/politics/satire/terrorismalert.asp IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clear http://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorial
http://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...
http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data
A Facebook Dislike Button Is Coming soon http://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"
http://go.studiod.com/ebook #ThisOldMarketing
http://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/ |
Mon, 14 September 2015
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middle
http://www.cmo.com/articles/ paired with….
http://blog.newscred.com/how- and...
http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/
Only 17% of Brands Have The Ability to Fully Analyze Customer Journey
https://econsultancy.com/blog/ Buzzed makes deal with agency - for preferential rates and technology http://adage.com/article/ Users Are About To Start Carrying an In-Car Magazine http://techcrunch.com/2015/09/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:
http://www.thestreet.com/ This week's TOM Example: The Story of Content
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ |
Mon, 7 September 2015
In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing
Google launches new native ad format in Gmail
The 10 commandments of Content Marketing
Apple Eyes Move Into Original Programming Exclusive
http://variety.com/2015/
How CMO’s Are Spending Across the Customer Buying Cycle
http://adage.com/article/btob/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles
Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/
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Mon, 31 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle. This week's story links include: Can We Admit Now That Social Media Marketing Is Dead
Podcasting Embraces A New Era of Cool
Native Advertising Is Not Content Marketing
This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles
Rants/Raves
Robert's Rave on Experiences:
Joe's Rant on Lack of Strategy: This Old Marketing: White Castle |
Mon, 24 August 2015
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams. This week's stories include: Isentia Buys Content Marketing Agency King Content in $48m deal.
http://mumbrella.com.au/ paired with...
Can digital shops survive branded content boom http://www.adweek.com/news/ Oracle Buys Maxymiser https://www.oracle.com/ F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce http://www.pubexec.com/ Facebook has Taken over for Google as a traffic source for news http://fortune.com/2015/08/18/ SPONSOR
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles. RAVES Robert http://www.themediabriefing. Joe
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
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Mon, 17 August 2015
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker. This week's story links Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
The Journalists Who Refuse to Admit They’re Actually Content Marketers
Only 2% of Marketers Have “Very Effective” Content Strategy
Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide
Robert's Rave: Target and Trolls
Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html
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