Mon, 30 May 2016
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returns http://tomtunguz.com/content- Apple And Hollywood - No Interest In Time Warner http://adage.com/article/ Scientific support for content marketing https://www.linkedin.com/ SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/ JOE This Old Marketing: Thomas Chippendale |
Mon, 23 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video http://www.adweek.com/news/ Paired with Facebook needs to make it easier to report stolen videos Pepsiās Big Bet On Content http://adage.com/article/cmo- Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/ https://www.psychologytoday. |
Mon, 16 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY. This week's story links: https://www.theguardian.com/
http://digiday.com/agencies/ http://www.bloomberg.com/news/ This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/ |
Mon, 9 May 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UK Joe |
Mon, 2 May 2016
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House. This week's show links: Your Media BusinessWillNotBeSaved https://medium.com/@ Digital Subscriptions Driven ByCustomerPerceptionofExclusivity http://www.pubexec.com/post/ Native AdvertisingDefinitionsContinueToConfuse http://www.mediapost.com/ Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent https://contently.com/ SPONSOR MESSAGE - MARKETO Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129 RANTS AND RAVES JOE http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world ROBERT |
Mon, 25 April 2016
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media
Companies The Death Of Content Marketing - Why Brands Must Become
Cultural Currency |
Mon, 18 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links: |
Mon, 11 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Content Joe
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Mon, 4 April 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Ads The Rise of the Publishing Platform Specialist #ThisOldMarketing - The Federalist Papers |
Mon, 28 March 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brands
http://techcrunch.com/2016/03/ The Marketing Tech Landscape
http://marketingland.com/ We’re At A Tipping Point Against Ad Supported Journalism http://mediashift.org/2016/03/ SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.cmo.com.au/article/ |