Mon, 18 September 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data https://www.wsj.com/articles/ Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites https://www.wsj.com/articles/ Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Media https://www.mediapost.com/ Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads http://www.niemanlab.org/2017/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts. https://www.marketingweek.com/ |
Mon, 11 September 2017
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: Facebook Is Willing To Spend Big In Video Push https://www.wsj.com/articles/ 6. TOM - The Rock Island Line Thank you to all our listeners for making #200 so special! |
Sun, 3 September 2017
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/ Trade Desk Responds To P&G’s Pritchard’s Call For Action http://adage.com/article/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVES https://www.youtube.com/user/robs70986987 https://www.mediapost.com/ THIS OLD MARKETING - Warsaw, Indiana https://orthoworxindiana.com/about-us/
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Mon, 28 August 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink https://www.wsj.com/articles/ Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard https://www.wsj.com/articles/ Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Mark https://www.marketingprofs. Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising https://www.buzzfeed.com/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/ https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR |
Mon, 21 August 2017
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/ Brands Will Not Be Eclipsed http://adage.com/article/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality http://www.pubexec.com/post/ Facebook’s Advertising Fallacy - That It Works https://www.forbes.com/sites/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the- |
Mon, 14 August 2017
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson. This week's story links: QUICK HIT NEWS Facebook Launches Watch https://www.wsj.com/articles/ Netflix Gets Into The Comic Book Business By Acquiring Millarworld Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service https://www.cnbc.com/2017/08/ Google Reportedly Offered 30 Billion To Acquire Snapchat https://techcrunch.com/2017/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Content https://digiday.com/media/ Turning Audience Development Into A Profit Machine http://www.pubexec.com/post/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVES https://digiday.com/media/ http://www.foliomag.com/the- http://bosacks.com |
Mon, 7 August 2017
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS
Researchers Shut Down AI After It Develops Its Own Language IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail. SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth RANTS AND RAVES TOM - TheStreet.com |
Mon, 31 July 2017
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantic http://adage.com/article/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings https://www.wsj.com/articles/ P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway. http://adage.com/article/cmo- IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Content https://digiday.com/media/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/ SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/ THIS OLD MARKETING
General Electric and Comic books in the 50’s http://digital.bnpmedia.com/ U |
Mon, 24 July 2017
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/ Google Aims to Reinvent How We Discover the News https://www.inc.com/alex- Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES https://www.martechadvisor. https://www.wsj.com/articles/ |
Mon, 17 July 2017
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/ SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVES https://www.mediapost.com/ http://adage.com/article/ THIS OLD MARKETING - UBS https://www.unlimited.world/ |