Mon, 10 July 2017
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feed https://www.recode.net/2017/6/ 3 Ways Artificial Intelligence Will Change Publishing https://www.mediapost.com/ Content Marketers Increasingly Looking to AI To Supplement Marketing Needs http://www.thedrum.com/news/ and Most Publishers are Lousy At Audience Development - Here’s Why http://www.pubexec.com/post/ SPONSOR - CONTENT MARKETING WORLD Go to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the- THIS OLD MARKETING - THE US POSTAL SERVICE
http://deadline.com/2016/08/ |
Mon, 3 July 2017
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/ Why we’re dropping the term “content marketing” https://blog.intercom.com/why- The New York Times CEO on state of digital advertising: ‘Nightmarish joke’ https://digiday.com/media/new- SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/ THIS OLD MARKETING - BOTTICELLI
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Mon, 26 June 2017
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki. This week's show links: SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189 TOM - Kawasaki and Good Times magazine
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Mon, 19 June 2017
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters Trust Marketing in the Fake News Era SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES THIS OLD MARKETING - Mobil
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Mon, 12 June 2017
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On Craft Brewers Question Anheuser-Busch’s Foray Into Publishing SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES THIS OLD MARKETING - MCKINSEY |
Mon, 5 June 2017
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker’s 2017 Internet Trends Report http://adage.com/article/ With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book
TOM - LANDROVER http://www.campaignlive.com/ http://www.redwoodlondon.com/ |
Mon, 29 May 2017
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing. Edison Research Releases Social Sharing In The Mobile World Report http://www.edisonresearch.com/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/ http://adage.com/article/ |
Mon, 22 May 2017
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say No https://www.facebook.com/ Don’t Get Rid Of The Publisher Position Just Yet https://digiday.com/media/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes https://digiday.com/media/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/ This Old Marketing - Jan van der Heijden |
Mon, 15 May 2017
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Last Marketing Content or Content Marketing The CMO Role Is Shifting in 2017 SHOW SPONSOR - BRIGHTCOVE Download “The Science of Social Video” Now - http://cmi.media/pnr183 RANTS AND RAVES https://www.themediabriefing.com/article/pivoting-without-missing-the-point THIS OLD MARKETING - United Feature Syndicate |
Mon, 8 May 2017
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare. This week's story links: WhirlPool Acquires Yummly
SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182 RANTS AND RAVES https://www.youtube.com/user/vlogbrothers |
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