PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content.  Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio.  This week's TOM example: Interface Age Magazine.

This week's story:

9 Fascinating Stats In Digital Marketing this Last Week
http://www.adweek.com/news/technology/here-are-9-fascinating-digital-marketing-stats-past-week-167919

Ad Blockers And The Next Chapter Of The internet
https://hbr.org/2015/11/ad-blockers-and-the-next-chapter-of-the-internet

Inside Story On Design Disruptors Documentary Film
http://blog.hubspot.com/marketing/design-disruptors?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=23028931

Publishers Create New Job “Platform Wranglers"
http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/


SPONSOR
Lean Content Marketing by Marketo - http://bit.ly/marketo-lean-marketing

RANTS AND RAVES

Robert
https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like

Joe
http://www.usatoday.com/story/tech/2015/11/06/amazon-brick-and-mortar-bonobos-modcloth/75235308/

http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html

https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c

TOM…..
http://apple2history.org/history/ah20/

Direct download: 15-11-09-Episode-104.mp3
Category:Content Marketing -- posted at: 9:04am EDT