Mon, 27 March 2017
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com. This week's story links: A&E Networks Wants To Operate Like A Publisher http://adage.com/article/ EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVES https://arstechnica.com/tech- http://www.theverge.com/2017/ https://www.wsj.com/articles/ |
Mon, 20 March 2017
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work Native Advertising Does Work New CMO Survey - Marketers To Spend on Analytics Link to Survey Itself: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES THIS OLD MARKETING - March Madness |
Mon, 13 March 2017
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/ Teens And Tweens Are A Print Hungry Audience http://www.minonline.com/ Video Is The New Blogging http://www.convinceandconvert. SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://www.thedrum.com/ This Old Marketing |
Mon, 6 March 2017
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus This week's story links:
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