PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

QUICK HITS  
 

IN DEPTH

Orbit Media Releases Their 4th Annual Blogging Statistics

Facebook Testing Subscriptions In Support of Instant Articles
https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/

SHOW SPONSOR - STORYBLOCKS
Direct download: 17-10-29-Episode-207.mp3
Category:Content Marketing -- posted at: 1:26pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS

Who are 2017’s Top Brands Ranked by Customer Loyalty
http://www.marketingcharts.com/brand-related/top-brands-80670

Publishers May Have To Volunteer To Fight Against Annoying Ads
http://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/

IN DEPTH

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206

RANTS AND RAVES

https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/
 
 
TOM - Polyface Farms
Direct download: 17-10-23-Episode-206.mp3
Category:Content Marketing -- posted at: 6:17pm EDT

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS

Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/

Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers

IN DEPTH

Content marketing: Mercedes is marketing
iQ media's looping content

https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten

The Simple Article Format That Draws A Bigger Audiences
http://contentmarketinginstitute.com/2017/10/content-creators-article-format/

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205
Direct download: 17-10-15-Episode-205.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

NEWS
 

IN DEPTH

Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES

Direct download: 17-10-09-Episode-204.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS  
 
 
 
DEEP COVERAGE

Research Reveals The Habits of Content Marketers
http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/
 
 
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES
https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

 

 

Direct download: 17-10-02-Episode-203.mp3
Category:Content Marketing -- posted at: 7:03pm EDT

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