This Old Marketing

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it.

In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think.

In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism.

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Direct download: 19-08-22-Episode-215.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.

Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.

More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?

And FIPP suggests that future growth lies in niche media and underserved international populations.

In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Direct download: 19-08-08-Episode-214.mp3
Category:Content Marketing -- posted at: 5:30pm EST

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