This Old Marketing

In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media?

Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators?

Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by CMI's Demand Generation Summit.

Direct download: 19-10-21-Episode-219.mp3
Category:Content Marketing -- posted at: 5:30pm EST

Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?

In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category.

An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising?

Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by CMI's Demand Generation Summit.

Direct download: 19-10-04-Episode-218.mp3
Category:Content Marketing -- posted at: 6:00pm EST

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