This Old Marketing

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.

The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.

Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.

In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-25-Episode-239.mp3
Category:Content Marketing -- posted at: 2:04pm EST

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.

Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.

And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.

Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-06-11-Episode-238.mp3
Category:Content Marketing -- posted at: 1:27pm EST

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