Fri, 24 November 2023
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's links: Paul Roetzer's AI Podcast about the History of OpenAI Sam Altman Returns to OpenAI (added link) X Responds to Advertisers Jumping Ship Media Matters Grills Elon and X BuzzFeed Shifts Business Model This week's sponsors: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 17 November 2023
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms. This week's links: OpenAI Announces New Agents Program Meta to Require AI Disclosures This week's sponsors: Why do all that marketing if you can't close the business? ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 10 November 2023
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself.
This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 3 November 2023
A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges. Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel. This week's links: Elon's Company Meeting about the Everything App What the Heck is Disney's Problem? IP Addresses Aren't the Answer This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
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