PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing.  Rants and raves include George Michael and The Undoing Project from Michael Lewis.  This week's TOM: House Organs.

This week's show links:

http://www.forbes.com/sites/howardhomonoff/2016/12/16/what-facebooks-status-as-a-media-company-means-for-media/#aaf7181c1a4f

http://www.recode.net/2016/12/14/13955348/facebook-original-video

SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/

RANTS AND RAVES

https://www.youtube.com/watch?v=hvuENG3O9TM

This Old Marketing: An Article on House Organs

https://books.google.com/books?id=8uA7AQAAMAAJ&pg=RA5-PA16&lpg=RA5-PA16&dq=%22house+organ%22+magazine+1800s&source=bl&ots=LugDdPSwn6&sig=hKE8Qne2C_Pth1UkMMp4EQgZy4I&hl=en&sa=X&ved=0ahUKEwjE3e70r5DRAhVo6IMKHaN5CuMQ6AEIITAB#v=onepage&q=%22house%20organ%22%20magazine%201800s&f=false

 

 

Direct download: 16-12-26-Episode-163.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content.  Rants and raves include David Copperfield and a new Altimeter report.  This week's TOM example: Openview Venture Partners.

This week's story links:

 
EPISODE SPONSOR: Content Marketing Institute Events.  Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events
 
 
TOM EXAMPLE: Build from Openview
http://openview.vc/build-book
 
Direct download: 16-12-19-Episode-162.mp3
Category:Content Marketing -- posted at: 8:59pm EDT

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2B
http://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/

Will Artificial Intelligence Replace Writers and Content Marketers
http://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers

EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/

RANTS AND RAVES 
https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog
http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11
 
Direct download: 16-12-12-Episode-161.mp3
Category:Content Marketing -- posted at: 9:32pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss

GoPro Cutting 15% of Workforce, Closes Entertainment Unit
https://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit

How Casey Neistat Used Content Marketing To Sell Beme
https://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli

CNN to launch new media platform with Casey Neistat
http://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup


EPISODE SPONSOR 

Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com


RANTS AND RAVES 

http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178
https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/
https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate

TOM - The National Trust
https://www.nationaltrust.org.uk/about-us
https://en.wikipedia.org/wiki/National_Trust_Magazine

Direct download: 16-12-05-Episode-160.mp3
Category:Content Marketing -- posted at: 9:38pm EDT

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

 
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
Direct download: 16-11-28-Episode-159.mp3
Category:Content Marketing -- posted at: 9:12pm EDT

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues.  This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network
 
Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform
 
7 New Podcast Statistics for 2016
EPISODE SPONSOR - Intelligent Content Conference.  Rates go up on December 17th.  Register today: http://intelligentcontentconference.com
 
 
TOM - Butterball
Direct download: 16-11-21-Episode-158.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write.  Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor: 

Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b

Ad Revenues for First half of 2016 are at an All Time High
https://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/

New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics
https://www.orbitmedia.com/blog/blogger-trends/
 
EPISODE SPONSOR 
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a

RANTS AND RAVES 

https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html

TOM 
Direct download: 16-11-13-Episode-157.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017
http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a 

RANTS AND RAVES 
https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8

TOM EXAMPLE:
http://contentmarketinginstitute.com/chief-content-officer/

 

Direct download: 16-11-06-Episode-156.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better.  Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing.  This week's TOM example: Think with Google. 

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b


Twitter Just Shut Down Vine 4 Years After Buying It
http://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301


Vine Shutdown loss to Black Culture
http://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture



EPISODE SPONSOR 

Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers.  Download it at http://cmi.media/pnr155a 


RANTS AND RAVES 
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)
https://www.thinkwithgoogle.com/
Direct download: 16-10-31-Episode-155.mp3
Category:Content Marketing -- posted at: 8:21pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable.  This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b


Survey Proves APAC Marketers Have No Idea About Content Marketing
https://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli

EPISODE SPONSOR 
 
The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a

RANTS AND RAVES 
 
 
TOM 
Direct download: 16-10-24-Episode-154.mp3
Category:Content Marketing -- posted at: 10:20pm EDT

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/

Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/

Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival

5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/2016/09/hubspot-2016-report/

EPISODE SPONSOR 

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153

RANTS AND RAVES 
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Direct download: 16-10-17-Episode-153.mp3
Category:Content Marketing -- posted at: 9:44pm EDT

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662

Thought Leadership Disrupted
http://tldisrupted.com

What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel

EPISODE SPONSOR

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152

RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

Direct download: 16-10-10-Episode-152.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. 

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone
 
Content Marketing Takes A Turn For The Better - New 2017 Research
 
Content Creation Who’s Job Is It Anyway
 
EPISODE SPONSOR 
ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151
 
RANTS AND RAVES 
 
 
 
 
 
http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/
 
TOM
Direct download: 16-10-03-Episode-151.mp3
Category:Content Marketing -- posted at: 8:03pm EDT

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter.  Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter -
https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

Direct download: 16-09-24-Episode-150.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry
 
AT&T Wants to Be A Media Company - Here’s Who They Could Buy
 
Does The Content Marketing Industry Have a Measurement Problem
 
 
EPISODE SPONSOR -
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149
 
RANTS AND RAVES -
 
THIS OLD MARKETING -
 
Direct download: 16-09-19-Episode-149.mp3
Category:Content Marketing -- posted at: 6:10pm EDT

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event.  In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto.  Rants and raves include new contextual content research and a new content program from Starbucks.  This week's TOM example: Kodak.

This week's story links:

The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing
 
Advertising Hits a Hurdle
 
EPISODE SPONSOR 
 
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148
 
RANTS AND RAVES 
 
Robert
 
Joe
 
Direct download: 16-09-12-Episode-148.mp3
Category:Content Marketing -- posted at: 6:44pm EDT

This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode.  We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.

Episode Sponsor:

Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146

This Old Marketing Example - Loot Crate
http://magazine.lootcrate.com/
http://www.thedailycrate.com/

Direct download: 16-08-28-Episode-147.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status.  Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die.  This week's TOM example: Bloomingdale's.

This week's article links:

Direct download: 16-08-28-Episode-146.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers.  The boys believe that in the near future, you'll see brands actually owning these media properties.  In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts.  Rants and raves include what's wrong with the buyer persona.  This week's TOM example: Ernst & Young.

This week's story links:

John Oliver on Last Week Tonight - On Journalism
https://www.youtube.com/watch?v=bq2_wSsDwkQ

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 

RANTS AND RAVES 

http://tribunecontentagency.com/article/facebook039s-beautiful-mind/

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
 
TOM Example: E&Y
Direct download: 16-08-22-Episode-145.mp3
Category:Content Marketing -- posted at: 8:17pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic.  Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook.  Rants and raves include Blab shutting down and personalized content.  This week's TOM example: WE Energies.

This week's story links:

 
No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
http://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 

RANTS AND RAVES 

http://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015
Direct download: 16-08-14-Episode-144.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches.  Instagram launches Instagram Stories and LinkedIn launches influencer video.  Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook.  Rants and raves include the 130-hour work week and sponsored content.  This week's TOM example: The Olympics.

This week's story links:


Instagram Takes A Page From Snapchat And Takes Aim At It Too
http://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0


Content Marketing Isn’t A Strategy
http://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy

Facebook’s Dominance In Journalism Could Be Bad News For Us All
https://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 
Direct download: 16-08-07-Episode-143.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization.  B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing.  Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee.  This week's TOM Example: Nationwide Insurance.

This week's story links:

 
 
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com 
 
RANTS/RAVES

 

Direct download: 16-08-01-Episode-142.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton.

This week's story links:

ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

 

Yahoo Sells Core Business to Verizon For 4.8 Billion
http://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1

Unilever Buys Dollar Shave Club for $1 Billion
http://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html

Medium Is Launching A Creative Exchange for Writers
https://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers

T-Brand Studio Is Now A Full Fledged Agency
https://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/


SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

Rants and Raves
https://vimeopro.com/user48581009/the-ballad-of-the-dreadnought
http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775
http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0

 

Direct download: 16-07-25-Episode-141.mp3
Category:Content Marketing -- posted at: 6:53pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion. 

This week's story links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478
Direct download: 16-07-17-Episode-140.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands.  Rants and raves include how stock trading and content marketing are actually pretty similar.  This week's TOM example: Maui Electric.

This week's show links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

 
WPP Spent $1 Billion with Facebook Last Year

Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands
https://www.bulldogreporter.com/modern-branding-keeping-up-with-customers-not-competitors-is-becoming-the-greatest-challenge-to-brands/

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

RAVES:
The Attention Economy and the Demise of Middle Ground
https://www.theguardian.com/media-network/2016/jul/06/attention-economy-demise-middle-ground


THIS OLD MARKETING

 

Direct download: 16-07-09-Episode-139.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it.  Rants and raves include Vice, Buzzfeed and the history of content marketing.  This week's TOM: Tower Records and Pulse! Magazine.

This week's story links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr138a for a special offer for PNR listeners.

Thrillist’s Content Marketing Division Is Launching A Booze Focused Site
http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400

Male Oriented Web Publisher Woven Digital Raises 18.5 Million
http://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400

What Facebook Wants You To Know About Their Changing Algorithm
http://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b

RANTS AND RAVES
 
 
Joe
Direct download: 16-07-03-Episode-138.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase. 

Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more - http://cmi.media/pnr137a

This week's story links:

Did Facebook Just Deliver a Crushing Blow To Native Advertising
 
Paired With….
Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live
 
2016 Native Advertising Trends For Publishers
 
Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees
 
SPONSOR - CONTENT MARKETING WORLD
Use code PNR200 to save $200 off at http://contentmarketingworld.com
 
 
RAVES
Direct download: 16-06-27-Episode-137.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools.

This week's story links:

Direct download: 16-06-19-Episode-136.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies.  This week's TOM example: Computer magazine startups.

This week's story links:
 
 
 
SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar".  Download here - http://cmi.media/pnr135
Direct download: 16-06-13-Episode-135.mp3
Category:Content Marketing -- posted at: 4:53pm EDT

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center.  Rants and raves include Scott Brinker and audio content.  This week's TOM example: Porsche.

This week's story links:

Content Marketing Institute Acquired by UBM
http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/
 
15 Most Important Slides In Mary Meeker’s Internet Trends Report
https://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/

Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around
https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/

Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402


SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
 
Direct download: 16-06-04-Episode-134.mp3
Category:Content Marketing -- posted at: 9:51pm EDT

In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop).  Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale.

This week's content marketing news:

Content Marketing And Compounding Returns
http://tomtunguz.com/content-marketing-compounding-returns/
 

SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133
 
JOE
 
This Old Marketing: Thomas Chippendale
 
Direct download: 16-05-30-Episode-133.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands.  Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands.  Rants and raves include building your personal brand and rented land.  This week's TOM example: Playmobil.

This week's content links:

USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com

 

Paired with
Facebook needs to make it easier to report stolen videos
 

Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/shane-smith-vice-media-interview/
 
 
SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132


RANTS AND RAVES

Robert
 
 
 
Direct download: 16-05-23-Episode-132.mp3
Category:Content Marketing -- posted at: 8:24pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well.  Rants and raves include bots, bots and more bots.  This week's TOM example: OBEY.

This week's story links:

 
Direct download: 16-05-14-Episode-131.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles.  Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. 

This week's article links:

Content Marketing Spend Predicted to Double In The UK
http://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581

Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/

Multi-Channel Networks Content With Ad Buyer Fatigue
http://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261

Content Commoner Not King
http://adexchanger.com/the-sell-sider/content-commoner-not-king/


SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130


RAVES

Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/

Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/

Direct download: 16-05-09-Episode-130.mp3
Category:Content Marketing -- posted at: 6:20pm EDT

In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike.  Rants and raves include audio content trends and whythe human attention span is not eight seconds.  This week'sTOM Example: The origin story behind Red Bull Media House.

This week's show links:


Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent
https://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/

SPONSOR MESSAGE - MARKETO
Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129

RANTS AND RAVES

JOE
http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world

ROBERT
 
Direct download: 16-05-02-Episode-129.mp3
Category:Content Marketing -- posted at: 9:47pm EDT

In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed.  SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads.  Rants include two beat downs on native advertising practices.  This week's TOM example of the week: Schneider Electric's Energy University.

Facebook's Scary New World for Media Companies
http://www.businessinsider.com/facebook-future-of-content-2016-4

The Death Of Content Marketing - Why Brands Must Become Cultural Currency
https://medium.com/@armano/ the-death-of-content- marketing-why-brands-must- become-cultural-currency- 6f708f13214#.xr5cvjjye

SNL Will Decrease Ads by 30% Next Season
http://adage.com/article/ media/snl-air-fewer- commercials-season/303697/

Google Says YouTube Ads Are 80% more Effective Than TV
http://bgr.com/2016/04/20/ youtube-ads-vs-tv-ads/

Social Cost of Bad Online Marketing
https://hbr.org/2016/04/the- social-cost-of-bad-online- marketing


SPONSOR - MARKETO with Highly Effective Email Marketing - Download the LOOKBOOK Here - http://cmi.media/pnr128

 
THIS OLD MARKETING - ENERGY UNIVERSITY
http://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/

Direct download: 16-04-25-Episode-128.mp3
Category:Content Marketing -- posted at: 7:46pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising?  Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy.  Rants and raves include Disrupted by Dan Lyons and a must-read HBR article.  This week's TOM example: Ripley's Believe It or Not.

This week's article links:

Everything The Tech World Says About Marketing Is Wrong
http://techcrunch.com/2016/04/12/everything-the-tech-world-says-about-marketing-is-wrong/

Content Marketing’s Echo Chamber
http://marketingland.com/content-marketings-echo-chamber-168438

Newest Rainmaker at Publishers is Ecommerce Editors
http://digiday.com/publishers/newest-rainmaker-publishers-e-commerce-editors/

Buzzfeed Cuts Prospects
http://www.theguardian.com/media/2016/apr/12/buzzfeed-projected-revenue-cuts-missed-financial-target

THIS WEEK'S SPONSOR: GoToWebinar
Download "The 5 Tips to a Successful Webinar" http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES
https://hbr.org/2012/07/the-end-of-solution-sales
http://www.amazon.com/gp/product/B013CATZIC/ref=dp-kindle-redirect?ie=UTF8&btkr=1

Direct download: 16-04-17-Episode-127.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers "instaCMS" and goes into the software business.  Rented land?  We aren't quite sure.  Prevention drops all print ads and Mashable restructures.  Rants and raves include SheKnows Media and Audible offering podcasts.  This week's TOM Example: The General Magazine.

This week's story links:

Facebook Will Start Offering Branded Content
https://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufi
paired with
http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/


Making Medium More Powerful For Publishers
https://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsd
Paired With…. 
https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgw

Prevention Magazine Takes Radical Step: No Print Ads
http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328
paired with
Mashable Announces Personnel Shifts and Job Cuts
http://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0

This Week's Sponsor - GoToWebinar
Download "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audience


RANTS AND RAVES
Robert
http://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/
http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527

Joe
http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts


THIS OLD MARKETING
The General Magazine
https://en.wikipedia.org/wiki/The_General_(magazine)

Direct download: 16-04-11-Episode-126.mp3
Category:Content Marketing -- posted at: 7:56pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing.  The boys love the report, but doubt that many will execute the approach properly.  Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform.  Rants and raves include content marketing ROI and LEGO.  This week's TOM example: The Federalist Papers.

This week's story links:

Companies Favoring Content Over Ads
http://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962

New Study Shows Why Retailers Should Ramp Their Email Game
http://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355

The Rise of the Publishing Platform Specialist
http://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683

SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES
Robert
https://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/

Joe
https://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1

http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend

#ThisOldMarketing - The Federalist Papers
https://en.wikipedia.org/wiki/The_Federalist_Papers

Direct download: 16-04-01-Episode-125.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands.  Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year.  Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.

This week's stories:

 
 
 
THIS OLD MARKETING
wework creator magazine
https://creator.wework.com
Direct download: 16-03-28-Episode-124.mp3
Category:Content Marketing -- posted at: 8:01pm EDT

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions.  Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site.  This week's TOM example: Xavier University basketball.

This week's story links:

Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising
https://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through

How Easy Sleazy Money Is Ruining Publisher’s Reputations
http://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/

Instagram Loses Its "Insta"
http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_insta

NPR Decides it Won’t Promote Its Podcasts or NPR One On-Air
http://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/

Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morris
http://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morris

This week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

 
 
Direct download: 16-03-20-Episode-123.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences.  Rants and raves include the most interesting man in the world and bot content.  This week's TOM example of the week: Hydraulic Pressed Steel Company.

This week's story links:

Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st]

CMI University save $100 with code cmipodcast
http://contentmarketinguniversity.com [ENDS MARCH 31st]

 

Google Is Letting Celebrities And Businesses Post Directly to Search Results
http://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertising

New York Times Acquires Influencer Marketing Agency HelloSociety
http://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/

The Engagement Crisis In Content Marketing and Social Media
http://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257

I’m starting a New Newsletter- Rented Vs. Owned
http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/

SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

Robert
http://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.html
http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/

Joe
http://www.cjr.org/analysis/facebook_and_media.php
http://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1

Direct download: 16-03-14-Episode-122.mp3
Category:Content Marketing -- posted at: 6:21pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups.  This week's TOM example: Miller Electric.

This week's story links:

Half of all marketing jobs will be replaced by machine intelligence
http://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/
 
Viacom Launches Branded Content Agency
http://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=article

Introducing Facebook Canvas
https://www.facebook.com/business/news/introducing-canvas

Elastic News on Atomized Content
http://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobile

This week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

Rants and Raves
http://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/


#ThisOldMarketing
Miller Electric and https://www.millerwelds.com/

 

 

Direct download: 16-03-07-Episode-121.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updates
https://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/
http://digiday.com/publishers/publishers-using-google-amp-across-europe/

Branding In The Age of Social Media
https://hbr.org/2016/03/branding-in-the-age-of-social-media


Dennis Publishing Is Selling Cars Now
http://digiday.com/publishers/dennis-publishing-selling-cars-now/

 
Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
https://www.youtube.com/watch?v=H_aLU-NOdHM
 
 
TOM
Direct download: 16-02-29-Episode-120.mp3
Category:Content Marketing -- posted at: 9:20pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
 
Rants/Raves
 
 
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
 

 

Direct download: 16-02-22-Episode-119.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement.  Rants and raves include the economics of native advertising and Frank Underwood.  This week's TOM example: Fat, Sick and Nearly Dead.

This week's story links:

My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/

What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
 
 
SPONSOR
 
AdStation and the Content Monetization eBook - Download Here: 

http://bit.ly/adstation-content-monetization


RANTS AND RAVES

Robert
http://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html
 
Joe
 
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
 
Direct download: 16-02-15-Episode-118.mp3
Category:Content Marketing -- posted at: 6:23pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Media
http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Direct download: 16-02-08-Episode-117.mp3
Category:Content Marketing -- posted at: 9:33pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium
 
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
 
The Guardian Is Now Calling Native Ads Paid Content
 
 
This week's Sponsor: AdStation
Content Monetization eBook 

http://bit.ly/adstation-content-monetization

 

Rants and Raves

Robert
http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg

Joe
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

#ThisOldMarketing - Chief Optimist by Xerox
http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

 

Direct download: 16-02-01-Episode-116.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.

This week's article links:

The Revolving Door of Twitter Executives
http://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1

IBM Acquires UStream
http://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5

Why Brands As Publishers Trend Is Utter Nonsense
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

Gartner Identifies The top 10 Strategic Technology Trends for 2016
http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/

Sponsor: Demandbase and Account-Based Marketing

www.demandbase.com/thisoldmarketing


Robert's Rave
https://www.youtube.com/watch?v=jfjg0kGQFBY

Joe's Raves
http://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media
https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead

 

 

Direct download: 16-01-25-Episode-115.mp3
Category:Content Marketing -- posted at: 7:31pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic.  Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer.  Rants and raves include PewDiePie and creativity.  This week's TOM example: Karo Syrup.

This week's article links:

Peak Content the Collapse of the Attention Economy
http://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy

What Comes After Email
http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/

Changing Roles of Chief Content Officer
https://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officer


SPONSOR

Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing

RANTS AND RAVES

Robert
http://qz.com/584850/creative-peoples-brains-really-do-work-differently/

Joe
http://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/

http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/

#ThisOldMarketing example: Karo Syrup
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97

Direct download: 16-01-18-Episode-114.mp3
Category:Content Marketing -- posted at: 5:28pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands.  Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric.

This week's story links:

 
Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/

Top Challenges For B2B CMO’s 2016, Customers, Data and Content
 
Sponsor: DemandBase

Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing

Rants and Raves

Robert:
 
Joe:
Direct download: 16-01-08-Episode-113.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat.  Official rants and raves include the definition of content marketing and whether we should build our house on rented land.  This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative

This week's story links:


Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation
http://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/


SPONSOR

Joe
http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

This week's #ThisOldMarketing

Pennsylvania Rural Electric Cooperative
http://www.prea.com/Content/pennlines.asp

Direct download: 16-01-04-Episode-112.mp3
Category:Content Marketing -- posted at: 3:45pm EDT

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