Mon, 20 November 2017
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox http://www.adweek.com/tv- Something Is Wrong On The Internet https://medium.com/@ IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding https://digiday.com/media/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://medium.com/the- http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing |
Mon, 13 November 2017
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS
IN DEPTH Mattress Company Shutters Web Publication Pivots To Print https://www.wsj.com/articles/ Ryan Skinner From LinkedIn’s Post https://www.linkedin.com/feed/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.adweek.com/brand- https://digiday.com/marketing/ |
Mon, 6 November 2017
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers http://www.pressgazette.co.uk/ Ad Blocker’s Successful Siege on Facebook Enters the Second Month http://adage.com/article/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://digiday.com/marketing/ TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915." |