PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

QUICK HITS

Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/

IN DEPTH

Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding
https://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES

https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248
Direct download: 17-11-19-Episode-210.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS

Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt
http://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?


2018 Marketing Predictions From The C-Suite
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91


IN DEPTH

Mattress Company Shutters Web Publication Pivots To Print
https://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802
 
Direct download: 17-11-13-Episode-209.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:


Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers
http://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/

Ad Blocker’s Successful Siege on Facebook Enters the Second Month
http://adage.com/article/digital/blockrace-adblock/311103/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES

https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/
 
 

TOM
John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."
 
Direct download: 17-11-05-Episode-208.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

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