This Old Marketing

Yes, the big marketing predictions episode if finally here.

Joe and Robert answer:

- What will happen to the martech industry?

- What big names will be bought and sold in 2021?

- Who wins in content marketing...and who loses?

- What does the future of in-person events look like?

And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo.

This week's sponsor: Content Marketing World (on demand)

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-10-29-Episode-248.mp3
Category:Content Marketing -- posted at: 1:34pm EST

The boys kick off the show with highlights from the just finished Content Marketing World 2020.

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.

In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).

Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.

Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.

This week's sponsor: Content Marketing World (on demand)

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

 

Direct download: 20-10-15-Episode-247.mp3
Category:Content Marketing -- posted at: 1:09pm EST

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.

News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.

And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.

This week's sponsor: Content Marketing World

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Direct download: 20-10-01-Episode-246b.mp3
Category:Content Marketing -- posted at: 5:00pm EST

1