PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
 
Rants/Raves
 
 
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
 

 

Direct download: 16-02-22-Episode-119.mp3
Category:Content Marketing -- posted at: 6:00pm EST