PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences.  Rants and raves include the most interesting man in the world and bot content.  This week's TOM example of the week: Hydraulic Pressed Steel Company.

This week's story links:

Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st]

CMI University save $100 with code cmipodcast
http://contentmarketinguniversity.com [ENDS MARCH 31st]

 

Google Is Letting Celebrities And Businesses Post Directly to Search Results
http://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertising

New York Times Acquires Influencer Marketing Agency HelloSociety
http://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/

The Engagement Crisis In Content Marketing and Social Media
http://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257

I’m starting a New Newsletter- Rented Vs. Owned
http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/

SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

Robert
http://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.html
http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/

Joe
http://www.cjr.org/analysis/facebook_and_media.php
http://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1

Direct download: 16-03-14-Episode-122.mp3
Category:Content Marketing -- posted at: 6:21pm EST