PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers "instaCMS" and goes into the software business.  Rented land?  We aren't quite sure.  Prevention drops all print ads and Mashable restructures.  Rants and raves include SheKnows Media and Audible offering podcasts.  This week's TOM Example: The General Magazine.

This week's story links:

Facebook Will Start Offering Branded Content
https://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufi
paired with
http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/


Making Medium More Powerful For Publishers
https://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsd
Paired With…. 
https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgw

Prevention Magazine Takes Radical Step: No Print Ads
http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328
paired with
Mashable Announces Personnel Shifts and Job Cuts
http://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0

This Week's Sponsor - GoToWebinar
Download "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audience


RANTS AND RAVES
Robert
http://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/
http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527

Joe
http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts


THIS OLD MARKETING
The General Magazine
https://en.wikipedia.org/wiki/The_General_(magazine)

Direct download: 16-04-11-Episode-126.mp3
Category:Content Marketing -- posted at: 7:56pm EDT