PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feed
https://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam
 

Content Marketers Increasingly Looking to AI To Supplement Marketing Needs
http://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs
and
 
Most Publishers are Lousy At Audience Development - Here’s Why
http://www.pubexec.com/post/publishers-lousy-audience-development-heres/


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RANTS AND RAVES

https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday
 
Direct download: 17-07-07-Episode-191.mp3
Category:Content Marketing -- posted at: 6:00pm EST