PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE

The CMO Survey Is Out
https://cmosurvey.org/results/august-2017/

SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr200a
 
RANTS AND RAVES

6. TOM - The Rock Island Line

Thank you to all our listeners for making #200 so special!

Direct download: 17-09-11-Episode-200.mp3
Category:Content Marketing -- posted at: 6:00pm EST