PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b

QUICK HITS
 

Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites
https://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211
 
Rolling Stone Put Up for Sale
https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html
 
Direct download: 17-09-18-Episode-201.mp3
Category:Content Marketing -- posted at: 7:42pm EST