PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of.  Rants and raves includes a great case study from Newcastle Brown.  This week's #ThisOldMarketing example: Southern Poverty Law Center.

Direct download: 14-07-06-Episode-34.mp3
Category:Content Marketing -- posted at: 7:26am EST