PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement.  This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

Direct download: 14-07-14-Episode-35.mp3
Category:Content Marketing -- posted at: 10:34pm EST