PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.

Direct download: 14-12-21-Episode-58.mp3
Category:Content Marketing -- posted at: 9:23pm EDT