PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.

Direct download: 15-02-16-Episode-66.mp3
Category:Content Marketing -- posted at: 9:47pm EDT