This Old Marketing

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry
 
AT&T Wants to Be A Media Company - Here’s Who They Could Buy
 
Does The Content Marketing Industry Have a Measurement Problem
 
 
EPISODE SPONSOR -
ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149
 
RANTS AND RAVES -
 
THIS OLD MARKETING -
 
Direct download: 16-09-19-Episode-149.mp3
Category:Content Marketing -- posted at: 6:10pm EST

1