This Old Marketing (Content Marketing)

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.

Direct download: 14-03-24-Episode-19.mp3
Category:Content Marketing -- posted at: 9:26am EST

This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.

Direct download: 14-03-17-Episode-18.mp3
Category:Content Marketing -- posted at: 8:42pm EST

Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'.  This week's TOM example: Energy University.

Direct download: 14-03-11-Episode-17-2.mp3
Category:Content Marketing -- posted at: 7:29pm EST

Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.

Direct download: 14-03-02-Episode-16.mp3
Category:Content Marketing -- posted at: 9:21pm EST

In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users.  The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.

Direct download: 14-02-24-Episode-15.mp3
Category:Content Marketing -- posted at: 12:48pm EST

In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.

Direct download: 14-02-18-Episode-14.mp3
Category:Content Marketing -- posted at: 6:38pm EST

PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud

In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.

Direct download: 14-02-11-Episode-13.mp3
Category:Content Marketing -- posted at: 9:31am EST

In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google.  Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is.  This week's TOM example: iFly magazine from KLM airlines.

Direct download: 14-02-03-Episode-12.mp3
Category:Content Marketing -- posted at: 9:13pm EST

In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap.  Robert raves about a new environmental video and Joe rants about not having dates on blog posts.  This week's TOM example: Minecraft.

Direct download: 14-01-26-Episode-11.mp3
Category:Content Marketing -- posted at: 8:15am EST

In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience.  In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy.  This week's TOM example: Nike.

Direct download: 14-01-19-Episode-10.mp3
Category:Content Marketing -- posted at: 9:25pm EST

In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.

Direct download: 14-01-13-Episode-9.mp3
Category:Content Marketing -- posted at: 8:07pm EST

In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model.  Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.

Direct download: 14-01-06-Episode-8.mp3
Category:Content Marketing -- posted at: 9:02pm EST

In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.

Direct download: 13-12-29-Episode-7-FINAL.mp3
Category:Content Marketing -- posted at: 12:46pm EST

Ta Da - The annual content marketing predictions show is here!  In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014.  Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.

Direct download: 13-12-22-Episode-6.mp3
Category:Content Marketing -- posted at: 9:39pm EST

Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.

Direct download: 13-12-15-Episode-5.mp3
Category:Content Marketing -- posted at: 1:23pm EST

Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general.  Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising.  TOM example of the week: Minnie Maud Hanff and Force Cereal. 

Direct download: 13-12-10-Episode-4.mp3
Category:Content Marketing -- posted at: 9:47pm EST

Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.

Direct download: 13-12-02-Episode-3.mp3
Category:Content Marketing -- posted at: 5:22pm EST

Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.

Direct download: 13-11-24-Episode-2.mp3
Category:Content Marketing -- posted at: 7:25pm EST

PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine

In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages.  Rants about Content ROI and Minecraft (as content marketing) included.  This Old Marketing example of the week: The Furrow magazine from John Deere.

Direct download: 13-11-19-Episode-1-final_V2.mp3
Category:Content Marketing -- posted at: 9:56am EST