Mon, 11 December 2017
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. It's been an amazing ride. Thank you for making it possible. #ThisOldMarketing |
Mon, 20 November 2017
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox http://www.adweek.com/tv- Something Is Wrong On The Internet https://medium.com/@ IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding https://digiday.com/media/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://medium.com/the- http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing |
Mon, 13 November 2017
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS
IN DEPTH Mattress Company Shutters Web Publication Pivots To Print https://www.wsj.com/articles/ Ryan Skinner From LinkedIn’s Post https://www.linkedin.com/feed/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.adweek.com/brand- https://digiday.com/marketing/ |
Mon, 6 November 2017
In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers http://www.pressgazette.co.uk/ Ad Blocker’s Successful Siege on Facebook Enters the Second Month http://adage.com/article/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://digiday.com/marketing/ TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915." |
Mon, 30 October 2017
In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS Content Marketing Love Letter http://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertising https://www.mediapost.com/ LinkedIn Considering Push Into Original Content http://www.businessinsider. IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.minonline.com/ http://www.marketingcharts. https://mumbrella.com.au/ TOM Lloyd's coffee shop. London. 1686. https://lloydslist. |
Mon, 23 October 2017
In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyalty http://www.marketingcharts. Publishers May Have To Volunteer To Fight Against Annoying Ads http://adage.com/article/ IN DEPTH Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher http://adage.com/article/ Content Marketing Is Dead! Long Live Marketing! https://www.forbes.com/sites/ SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/ TOM - Polyface Farms
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Mon, 16 October 2017
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo https://techcrunch.com/2017/ Snapchat will now show you more info about the cool places your friends are visiting https://www.recode.net/2017/ Key Trends In Social and Digital News Media http://www.pewresearch.org/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/ The Simple Article Format That Draws A Bigger Audiences http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 |
Mon, 9 October 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. NEWS Google Tells Publishers We Come In Peace https://www.wsj.com/articles/ Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/ SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES |
Mon, 2 October 2017
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/ Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/ Twitter Testing 280 Character Limit https://www.nytimes.com/2017/ DEEP COVERAGE Research Reveals The Habits of Content Marketers http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
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Mon, 25 September 2017
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC deal https://www.theverge.com/2017/ ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates http://www.adweek.com/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon Alexa H/T W. Jeffrey Rice @WJeffreyR http://www. EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES http://www.business2community. https://www.wsj.com/articles/ TOM - FLUFF https://www.skyword.com/ |
Mon, 18 September 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data https://www.wsj.com/articles/ Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites https://www.wsj.com/articles/ Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Media https://www.mediapost.com/ Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads http://www.niemanlab.org/2017/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts. https://www.marketingweek.com/ |
Mon, 11 September 2017
A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: Facebook Is Willing To Spend Big In Video Push https://www.wsj.com/articles/ 6. TOM - The Rock Island Line Thank you to all our listeners for making #200 so special! |
Sun, 3 September 2017
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/ Trade Desk Responds To P&G’s Pritchard’s Call For Action http://adage.com/article/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVES https://www.youtube.com/user/robs70986987 https://www.mediapost.com/ THIS OLD MARKETING - Warsaw, Indiana https://orthoworxindiana.com/about-us/
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Mon, 28 August 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink https://www.wsj.com/articles/ Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard https://www.wsj.com/articles/ Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Mark https://www.marketingprofs. Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising https://www.buzzfeed.com/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/ https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR |
Mon, 21 August 2017
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/ Brands Will Not Be Eclipsed http://adage.com/article/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality http://www.pubexec.com/post/ Facebook’s Advertising Fallacy - That It Works https://www.forbes.com/sites/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the- |
Mon, 14 August 2017
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson. This week's story links: QUICK HIT NEWS Facebook Launches Watch https://www.wsj.com/articles/ Netflix Gets Into The Comic Book Business By Acquiring Millarworld Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service https://www.cnbc.com/2017/08/ Google Reportedly Offered 30 Billion To Acquire Snapchat https://techcrunch.com/2017/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Content https://digiday.com/media/ Turning Audience Development Into A Profit Machine http://www.pubexec.com/post/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVES https://digiday.com/media/ http://www.foliomag.com/the- http://bosacks.com |
Mon, 7 August 2017
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS
Researchers Shut Down AI After It Develops Its Own Language IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail. SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth RANTS AND RAVES TOM - TheStreet.com |
Mon, 31 July 2017
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantic http://adage.com/article/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings https://www.wsj.com/articles/ P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway. http://adage.com/article/cmo- IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Content https://digiday.com/media/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/ SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/ THIS OLD MARKETING
General Electric and Comic books in the 50’s http://digital.bnpmedia.com/ U |
Mon, 24 July 2017
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/ Google Aims to Reinvent How We Discover the News https://www.inc.com/alex- Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES https://www.martechadvisor. https://www.wsj.com/articles/ |
Mon, 17 July 2017
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/ SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVES https://www.mediapost.com/ http://adage.com/article/ THIS OLD MARKETING - UBS https://www.unlimited.world/ |
Mon, 10 July 2017
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feed https://www.recode.net/2017/6/ 3 Ways Artificial Intelligence Will Change Publishing https://www.mediapost.com/ Content Marketers Increasingly Looking to AI To Supplement Marketing Needs http://www.thedrum.com/news/ and Most Publishers are Lousy At Audience Development - Here’s Why http://www.pubexec.com/post/ SPONSOR - CONTENT MARKETING WORLD Go to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the- THIS OLD MARKETING - THE US POSTAL SERVICE
http://deadline.com/2016/08/ |
Mon, 3 July 2017
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/ Why we’re dropping the term “content marketing” https://blog.intercom.com/why- The New York Times CEO on state of digital advertising: ‘Nightmarish joke’ https://digiday.com/media/new- SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/ THIS OLD MARKETING - BOTTICELLI
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Mon, 26 June 2017
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki. This week's show links: SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189 TOM - Kawasaki and Good Times magazine
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Mon, 19 June 2017
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters Trust Marketing in the Fake News Era SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES THIS OLD MARKETING - Mobil
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Mon, 12 June 2017
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On Craft Brewers Question Anheuser-Busch’s Foray Into Publishing SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES THIS OLD MARKETING - MCKINSEY |
Mon, 5 June 2017
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker’s 2017 Internet Trends Report http://adage.com/article/ With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book
TOM - LANDROVER http://www.campaignlive.com/ http://www.redwoodlondon.com/ |
Mon, 29 May 2017
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing. Edison Research Releases Social Sharing In The Mobile World Report http://www.edisonresearch.com/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/ http://adage.com/article/ |
Mon, 22 May 2017
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say No https://www.facebook.com/ Don’t Get Rid Of The Publisher Position Just Yet https://digiday.com/media/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes https://digiday.com/media/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/ This Old Marketing - Jan van der Heijden |
Mon, 15 May 2017
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Last Marketing Content or Content Marketing The CMO Role Is Shifting in 2017 SHOW SPONSOR - BRIGHTCOVE Download “The Science of Social Video” Now - http://cmi.media/pnr183 RANTS AND RAVES https://www.themediabriefing.com/article/pivoting-without-missing-the-point THIS OLD MARKETING - United Feature Syndicate |
Mon, 8 May 2017
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare. This week's story links: WhirlPool Acquires Yummly
SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182 RANTS AND RAVES https://www.youtube.com/user/vlogbrothers |
Mon, 1 May 2017
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat. Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181 Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shame http://www.businessinsider. http://www.adweek.com/brand- ESPN Will Cut 100 Air Personalities Today http://finance.yahoo.com/news/ New York Times Launches On Snapchat http://mashable.com/2017/04/ RANTS AND RAVES https://www.recode.net/2017/4/ http://www.huffingtonpost.co. |
Mon, 24 April 2017
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180 Google Plans Ad Blocker As A Feature In New Chrome Browser https://www.wsj.com/articles/ The Most In-Demand Marketing Skills https://www.marketingprofs. RANTS AND RAVES
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Mon, 17 April 2017
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets. Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider. Six Strategic Lessons For Publishers Moving Beyond The Article https://www.themediabriefing. Rant/Rave THIS OLD MARKETING - MINT |
Mon, 10 April 2017
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance. This week's story links: Second By Second Breakdown of the Kendall Jenner Pepsi Ad https://www.bostonglobe.com/ How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability https://www.themediabriefing. Zazzle Produces Research On The State of Content Marketing In The UK - 2017 https://www.zazzlemedia.co.uk/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178 RANTS AND RAVES http://adage.com/article/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance
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Mon, 3 April 2017
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen. This week's story links: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177 |
Mon, 27 March 2017
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com. This week's story links: A&E Networks Wants To Operate Like A Publisher http://adage.com/article/ EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVES https://arstechnica.com/tech- http://www.theverge.com/2017/ https://www.wsj.com/articles/ |
Mon, 20 March 2017
In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness. This week's story links: Native Advertising Doesn't Work Native Advertising Does Work New CMO Survey - Marketers To Spend on Analytics Link to Survey Itself: EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES THIS OLD MARKETING - March Madness |
Mon, 13 March 2017
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/ Teens And Tweens Are A Print Hungry Audience http://www.minonline.com/ Video Is The New Blogging http://www.convinceandconvert. SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://www.thedrum.com/ This Old Marketing |
Mon, 6 March 2017
Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus This week's story links:
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Mon, 27 February 2017
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty. This week's story links:
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Mon, 20 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil. This week's show links: Apple’s First Original TV Show
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Mon, 13 February 2017
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington. This week's show links: 8 Things We need To Know About SnapChat’s IPO Medium to Launch A Subscription Service Within The Next Quarter EPISODE SPONSOR http://www.pubexec.com/post/develop-newsletters-readers-actually-want/ This Old Marketing: Sarah Spencer Washington http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington
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Mon, 6 February 2017
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric. This week's story links: P&G’s Pritchard calls Digital To Group Up - And Adds New Rules RANTS AND RAVES http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK THIS OLD MARKETING General Electric http://themessagepodcast.com/about/ https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/
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Mon, 30 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Rants and raves include CMO.com and Digital Sense. This week's TOM example: The Hop Grenade Tap Room and Bottle Shop. This week's show links: Upworthy and Good Announce Merger to Join Forces http://www.goodinc.com/news/ What does Medium’s Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/ Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider. EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/ http://www.cmo.com/features/ THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
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Mon, 23 January 2017
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards. This week's articles: The Battle for Custom Content http://adage.com/videos/the- Publishers Acquiring Marketing Agencies At Unprecedented Rate http://adage.com/article/ This Is the New York Times Digital Path Forward http://www.niemanlab.org/2017/ TOM The People’s Choice Awards |
Mon, 16 January 2017
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer. This week's story links: Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/ Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/ Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami- SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/ http://adage.com/article/ THIS OLD MARKETING: James Vick |
Mon, 9 January 2017
In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP. This week's story links: Renewing Medium’s Focus Vayner Media Acquires Women’s Publisher PureWow AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES TOM AARP Magazine - http://www.aarp.org/magazine/
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Mon, 2 January 2017
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon. This week's story links: Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
https://www.youtube.com/watch? https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983 THIS OLD MARKETING: Purina and Chase the Chuck Wagon
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