This Old Marketing

On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.

In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he?

There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer."

In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Direct download: 20-02-06-Episode-227.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.

In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)

Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.

In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Direct download: 20-01-27-Episode-226.mp3
Category:Content Marketing -- posted at: 8:26pm EST

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).

Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?

The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.

And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.

In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

------

This episode is sponsored by ContentTECH Summit.

Direct download: 20-01-09-Episode-225.mp3
Category:Content Marketing -- posted at: 6:00pm EST

1