In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech.  This week's TOM example: Sinclair Oil.

This week's show links:

Apple’s First Original TV Show 
http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music

http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2

Publishing Executives Believe They Are Five Years Behind
http://digiday.com/publishers/five-years-behind-confessions-magazine-execs/

Spotify Is looking for Original Podcasts
http://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl

The Onion’s CCO Explains Why So Much Content Marketing Sucks
https://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/

EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events

RANTS AND RAVES
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention

http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html

http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/

This Old Marketing: Sinclair Oil
https://www.sinclairoil.com/history/1930.html

In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters.  This week's TOM example: Sarah Spencer Washington. 

This week's show links:

http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington

https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.

This week's story links:

P&G’s Pritchard calls Digital To Group Up - And Adds New Rules
http://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/

Attack of The Clone
https://techcrunch.com/2017/01/30/attack-of-the-clone/

The Reinvention Publishing - Media Firms Diversify To Survive
https://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive

EPISODE SPONSOR
Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169

RANTS AND RAVES

http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK

http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics

THIS OLD MARKETING

General Electric

http://themessagepodcast.com/about/

http://lif-e.af/ter

https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/

http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include CMO.com and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day
http://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/

Technology Trends That will Transform Content Marketing
http://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers
http://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events

RANTS/RAVES
https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU

https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon